The majestic Amazon forests provide 20 per cent of the earth's oxygen, as well as being home to some of the most unique and magnificent species on earth. At Puro Pura we respect this incredible gift to mankind, especially considering all of our products are only available because of it. At Puro Pura we strive to be responsible stewards of the Amazon. We believe in the preservation and conservation of this incredible resource - one of the world's largest ecosystems.
While the production of palm oil and even olive oil are responsible for the destruction of hectares of rain forest, Puro Pura cares about sustainability; all of our products are completely natural, organic products made from the fruits of the Amazon. Through complicated processes we are able to create stable cooking oils from the açaì berry, passion fruit, flax seeds, and more. All of our products are made without the use of genetically modified organisms (GMO's), preservatives or additives and are vegan friendly. We believe quality products can be made available without the harmful destruction of the environment. Our goal is to replace these products with healthy natural alternatives that eliminate the need and in fact taste better!